SEO for Beginners

What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO in simple words is Ranking your Website Higher in the Search Engines Results Pages(SERPs)

When someone searches for a term in Google it’s called as a Keyword or Keyphrases & Google displays 10 & 1000’s of Result Pages for that Keyword.

But no one goes on to 3rd Page to find their Result. Or when was the last time you went to the 2nd page to find a result? Or on the 3rd Page?

That’s why it is important to show up on the 1st Page(Preferably the Top 3 positions)

The SEO industry is booming from the last 5 years and everyone wants to learn & know how does actually SEO works?

The Best & Worst part about SEO is you cannot follow any prescribed Strategy. There’s no so called blueprint to do SEO

Google has over 200 Ranking Factors which it considers to Rank your website Higher.

So, there’s no so-called method to do SEO.

SEO is divided into 2 Parts:-

On Page:- This Included all the Changes that we make on the website. Like Content, Title, Images, Code, design, layout etc.

Off Page:- This section mainly includes Building backlinks from Authoritative websites to Increase the Authority of your website in the eyes of Google

To understand SEO better, you first need to learn how the major search engines work & their how their algorithm works to rank a website. We call them as Ranking Factors. There are more than 200 Ranking Factors or tactics that work to rank in Google.

We have written in detail about all the 200 Ranking Factors that matter to Rank in Google.

This is how it is sorted:

Domain Factors

Page-Level Factors

Site-Level Factors

Backlink Factors

User Interaction

Special Algorithm Rules/Rich Snippets

Social Signals

Brand Signals

On-Site WebSpam Factors

Off Page Webspam Factors

Domain Factors

Is Domain Age – An SEO Factor?

Keyword As First Word in Domain

Do Exact Match Domains Still Work in SEO?

Do Keywords in Domain Effect SEO?

Does Domain Registration Length Affects SEO Rankings?

Does Keyword in Your Subdomain Name Affect SEO?

Domain History: Does it Impact your SEO Rankings?

Private VS Public WHOIS Data? How It Impacts SEO?

Can Country Code Domain Limit Your Global Ranking?

Page-Level Factors

Title Tags – 5 Best Practices for Writing Effective Titles

Meta Description Tag: Everything You Should Know!

H1 Tag In SEO – How to Create a perfect h1 tag?

http://therankmachine.com/using-keywords-in-website-content/

Long Content Works better in Google

Keyword Density in the Content

LSI Keywords in Content

Use LSI Keywords in Title & Description Tags

Website Loading Speed affects Your SEO Efforts

Don’t Use Duplicate Content

Canonical Tags In SEO

Image Optimization Guide

Recency of Content Updates

Keyword Order Matters in SEO Ranking

Does Outbound Link Quality Impacts SEO?

Beware of Syndicated Content

Grammar & Spelling Mistakes Can Drop The Site Quality Score

Helpful Supplementary Content

http://therankmachine.com/how-to-do-internal-linking-effectively/

Multimedia & Content Is a Signal of Quality Website

Broken Links

High Readability Score Is a Good Sign To Google

Affiliate Links – Does it counts?

HTML Errors Will Kill Your User Experience

Home Page’s Domain Authority

Does PageRank matters in 2018?

URL Structure Can Improve SEO Ranking

http://therankmachine.com/look-at-the-page-category-for-better-rankings/

References and Sources

XML Sitemaps for Search Engines

Quantity of Other Keywords Page Ranks For

SEO User Friendly Design & Layout

Parked Domains SEO