What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO in simple words is Ranking your Website Higher in the Search Engines Results Pages(SERPs)
When someone searches for a term in Google it’s called as a Keyword or Keyphrases & Google displays 10 & 1000’s of Result Pages for that Keyword.
But no one goes on to 3rd Page to find their Result. Or when was the last time you went to the 2nd page to find a result? Or on the 3rd Page?
That’s why it is important to show up on the 1st Page(Preferably the Top 3 positions)
The SEO industry is booming from the last 5 years and everyone wants to learn & know how does actually SEO works?
The Best & Worst part about SEO is you cannot follow any prescribed Strategy. There’s no so called blueprint to do SEO
Google has over 200 Ranking Factors which it considers to Rank your website Higher.
So, there’s no so-called method to do SEO.
SEO is divided into 2 Parts:-
On Page:- This Included all the Changes that we make on the website. Like Content, Title, Images, Code, design, layout etc.
Off Page:- This section mainly includes Building backlinks from Authoritative websites to Increase the Authority of your website in the eyes of Google
To understand SEO better, you first need to learn how the major search engines work & their how their algorithm works to rank a website. We call them as Ranking Factors. There are more than 200 Ranking Factors or tactics that work to rank in Google.
We have written in detail about all the 200 Ranking Factors that matter to Rank in Google.
This is how it is sorted:
Special Algorithm Rules/Rich Snippets
On-Site WebSpam Factors
Off Page Webspam Factors