Using canonical tag prevents Google from considering pages with similar and duplicate content.
How recent your content is being updated? This is a strong ranking factor for Google, as they always wants to show recent & updated blogs to their user
Topics to cover: 26. Magnitude of Content Updates
27. Historical Updates Page Updates:
In SEO you have to Optimise Everything to rank in Google. From Content to Images, every element of the should optimise for best User Experience
Never copy & paste content from other websites and try to rank for a keyword. Google can identify Duplicate contents very easily and this may lead to an Algorithmic/Manual penalty.
Search Engine use page loading speed as a ranking factor. The Search Engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize
Page code and file size affect the speed of the loading page. A page that takes more time to load is not preferred by Google.
Google at times uses Chrome user data to handle the page loading time better as it takes into consideration the speed of the account server, CND usage and other signals that are not related to HTML.
As with webpage content using LSI keywords in meta descriptions and title helps Google discern between synonyms and this in turn increases SEO rankings.
LSI (Latent Semantic Indexing) keywords in content extract meaning from words with more than one meaning. This enables writers to come up with quality content. LSI keywords help web spiders to understand the topic better.
Technically speaking, Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words on that page.
It is a factor which Google uses to determine the topic of a web page. Excessive use of keywords can have negative effects on SEO ranking.
This one is not an important one but might hurt you if you over do it.
Longer content is preferable than the shorter ones. SERPIQ found that the content length correlates with the SERP position.
Topics to cover: Keyword Prominence
Bullets and Numbered Lists
Useful Content(how google differentiates)
Using keywords in content frequently will certainly boost up SEO rankings. However, it is advisable not to go overboard, as it may adversely affect the write-up and the ranking may suffer.