Recency of Content Updates

How recent your content is being updated? This is a strong ranking factor for Google, as they always wants to show recent & updated blogs to their user

Topics to cover: 26. Magnitude of Content Updates

27. Historical Updates Page Updates:

Page Age

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Don’t Use Duplicate Content

Never copy & paste content from other websites and try to rank for a keyword. Google can identify Duplicate contents very easily and this may lead to an Algorithmic/Manual penalty.

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Website Loading Speed affects Your SEO Efforts

Search Engine use page loading speed as a ranking factor. The Search Engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize

Page code and file size affect the speed of the loading page.  A page that takes more time to load is not preferred by Google.

Google at times uses Chrome user data to handle the page loading time better as it takes into consideration the speed of the account server, CND usage and other signals that are not related to HTML.

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LSI Keywords in Content

LSI (Latent Semantic Indexing) keywords in content extract meaning from words with more than one meaning. This enables writers to come up with quality content. LSI keywords help web spiders to understand the topic better.

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Keyword Density in the Content

Technically speaking, Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words on that page.

It is a factor which Google uses to determine the topic of a web page. Excessive use of keywords can have negative effects on SEO ranking.

This one is not an important one but might hurt you if you over do it.

 

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Long Content Works better in Google

Longer content is preferable than the shorter ones. SERPIQ found that the content length correlates with the SERP position.

Topics to cover: Keyword Prominence

Bullets and Numbered Lists

Useful Content(how google differentiates)

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