SEO User Friendly Design & Layout

User experience is the most important relevancy signal to Google. It starts with how your website is designed & coded. A well structured will have more user engagement leading to high rankings

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References and Sources

Link building is a high-level factor of SEO and also a difficult one. There are out bound links and Inbound links. Giving reference link to High-quality domains will not impact your rankings as said by Google

 

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XML Sitemaps for Search Engines

Sitemaps & robots are the first things that we look at in an SEO Audit. It is important to include all your pages in the sitemap & prioritize them. Generate image sitemap for indexing images

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Look at the Page Category for Better Rankings

Structuring your website for best User experience is very important for SEO. Every page should be put in a proper category so that the user experience is the best. Read about the best practices of structuring the website(blog, e-commerce etc)

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URL Structure Can Improve SEO Ranking

According to Search Engine Journal, excessively long URLs may hurt search visibility. Small URLs are easier to recall than the longer ones, using small and sweet URLs for the targeted audience is a better option anytime.

URL Path: A page closer to the homepage may get a slight authority boost.

Keyword in URL: Another important relevancy signal.

URL String:  The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

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Does PageRank matters in 2018?

PageRank has become history. PageRank was one of the most important ranking factors back from 2000 to 2009. But now there are advanced algorithm updates which give more personalized & relevant results.

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Home Page’s Domain Authority

Domain Authority & Page Authority are metrics used by Moz to check the links supremacy of the websites. For ranking the inner pages your home page’s domain authority matters for Google.

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