In our recent post about domains: we have written in detail about domain history & how it can impact your SEO?
But, with that, there’s also an SEO Myth whether to Keep your WHOIS Data Private or Public?
Let us take you through the Basics, of what it is:
What is WHOIS Data?
Every year thousands of organisation, businesses & Individuals creates their online entity in the form of Websites, social media profiles, etc. For creating a website, the first step is registering your domain: while registering the domain each individual has to compulsory provide their unique and personal information like name, contact number, address etc. This information is referred as WHOIS data information. Your registrar asks you to fill all the required personal information under ICANN
The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces of the Internet, ensuring the network’s stable and secure operation.
An individual or legal entity wishing to register a domain name under a generic top-level domain (“gTLD”) may do so by using an ICANN-accredited registrar.
Before jumping to the importance of domain history, you need to understand the difference between new domains, auction domains and expired domains
You plan to build a website for your business and the first step for it is registering your Domain. You go to the domain registrar of your choice and find the availability of your domain. Wolla! you got lucky, the domain name you decided is available and you buy it. So the domain that you registered now is a “New Domain” with no history.
OK let’s change the storyline. You are still planning for online business and your SEO consultant asks you to buy an old aged domain, to rank fast in Google.
Now, an Old Aged Domain basically means A domain which was registered earlier by someone, which has over the time built authority & links, & Google trusts them more often. But for some reasons the owner did not pay the yearly registration fees of that domain, because of which, the registrar puts the domain in auction & if it is not sold there then it gets expired.
“blog.therankmachine.com” becomes a third-level domain.
Webmasters occasionally refer to third-level domains as subdomains.
Example: If your domain is https://www.example.com
Then your subdomain will be https://blog.example.com
“blog” here is a subdomain of “example.com”. At the same time, “example.com” is the root domain for “blog”
Suppose you have a global website, which delivers product to most of the nation. But to manage the website on just a single domain will be quite hectic. So, the solution for this can be creating a subdomain for each country, that way you can manage the subdomains of each country easily.
Domain Registration Length means for the number of year’s, the domain renewal amount paid in advance to the Registrar, You can pay for at least 1 year & maximum 10 years. For every domain bought, you have to pay a yearly renewal amount.
Webmaster says Search Engine gives more preference to the domains which are registered for a long time. Because domains which are bought for spamming web are generally registered for not more than a year.
What does Google say?
Officially, Google’s Matt Cutts has declined by saying: To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring(for SEO). If a company is asserting that as a fact, that would be troubling.
If you don’t have time to watch the video, Matt says: “My short answer is not to worry about that very much. Not very much at all, in fact. Danny Sullivan had asked about this recently because there were some registrars that were sending around emails…that said: “Did you know that Google gives you a bonus in ranking if you register your site for 3 or more years?”. Just to clarify, that’s not based on anything that we’ve said. My short answer is make great content, don’t worry nearly as much about how many years your domain is registered for. Just because someone is sending you an email that says “Google does” or even may use this in ranking, it doesn’t mean that you should automatically take them at face-value. What makes a really big difference is the quality of your site, and the sort of links that you have pointing to you, not “Is my site registered for 3 or 4 years, instead of 1 or 2 years?”
The simple answer to the Question is: Yes, Domain Age is a Ranking Factor & Google cares about your indexed age.
As Matt Cutts stated:
“Domain age does play a role, but a small role & it’s not a very strong ranking factor as compared to others.
The main Problem associated with buying Old Domains is you have to find out with what it was associated before? Because domains that get Expired may have to be used before for the purposes of Gambling, Spam, Illegal Content, Adult Websites etc.
So, if Search Engine finds out the Profile History of the expired domains, then your Website will never Rank.
Here’s an Amazing Thing:
We have done a full research & have given practical examples for the Topic which will clear all your doubts.