Technically speaking, Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words on that page.
It is a factor which Google uses to determine the topic of a web page. Excessive use of keywords can have negative effects on SEO ranking.
This one is not an important one but might hurt you if you over do it.
Longer content is preferable than the shorter ones. SERPIQ found that the content length correlates with the SERP position.
Topics to cover: Keyword Prominence
Bullets and Numbered Lists
Useful Content(how google differentiates)
Using keywords in content frequently will certainly boost up SEO rankings. However, it is advisable not to go overboard, as it may adversely affect the write-up and the ranking may suffer.
If you are familiar with SEO you might have heard about H1 tag if not let me unfold it for you.
“The h1 is an HTML tag that indicates a heading on a website”
H1 tags are like sub title that explains your main Titel, incorporating a keyword in you H1 sends a relevancy signal to Google about your website
Topics to cover: Keyword in H2, H3 Tags
This article is a surf if you want us to write more on this topic leave us a comment
We feel sorry for those people who think that updating meta description is a waste of time. Personally, I have come across many SEO’s who don’t write a unique meta description for every page, because it is not a ranking factor. If you are one of them, read till the end because we are sure that this post will inspire you to believe that it is still a worthy thing to focus on SEO.
The Meta Tags are your first impression with the user who is probably landed for the first time on your website through Organic Search. We can’t afford to miss out the fact that Meta Description is still Important for SEO & plays a handy role to increase your CTR.
What are meta descriptions?
Meta Descriptions are the short summary of your web page, that is visible just below the Title Tags in the SERP. Before clicking on any result, the user reads the title & description of the web pages. That’s why it is the best place to showcase what you are offering to the users.
Continue reading “Meta Description Tag: Everything You Should Know!”
Today we will retake you to the basics of SEO! Title tags are an on-page factor that influences SEO on a high scale. It is the second most important SEO ranking factor.
What are Title Tags?
Whenever you search for a query in the search engine, it Indexes relevant data according to its algorithm. You can see a bold blue text written that gives you a gist of all the website which is indexed by the Search Engine. In other words, title tags are HTML elements( clickable) that are used to explain search engines and visitors about the content of a web page. Title Tag is a unique identity of all your web pages.
Continue reading “Title Tags – 5 Best Practices for Writing Effective Titles”
After sharing gen on different domain ranking factors like domain history, exact match domains let’s take you through another domain factor that influences SEO.
A frequently asked question from all SEO community, Can ccTLD limit my global ranking?
But first, let’s understand what is TLD?
Top-level domain (TLD) refers to the last segment of a domain name or the part that follows immediately after the “dot” symbol. For example therankmachine.com, “therankmachine” is our domain name and “.com” is TLD extension.
TLD is generally classified into two categories Generic Top Level Domain(gTLD) and Country Code Top Level Domain(ccTLD)
Continue reading “Can Country Code Domain Limit Your Global Ranking?”
In our recent post about domains: we have written in detail about domain history & how it can impact your SEO?
But, with that, there’s also an SEO Myth whether to Keep your WHOIS Data Private or Public?
Let us take you through the Basics, of what it is:
What is WHOIS Data?
Every year thousands of organisation, businesses & Individuals creates their online entity in the form of Websites, social media profiles, etc. For creating a website, the first step is registering your domain: while registering the domain each individual has to compulsory provide their unique and personal information like name, contact number, address etc. This information is referred as WHOIS data information. Your registrar asks you to fill all the required personal information under ICANN
The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces of the Internet, ensuring the network’s stable and secure operation.
An individual or legal entity wishing to register a domain name under a generic top-level domain (“gTLD”) may do so by using an ICANN-accredited registrar.
Continue reading “Private VS Public WHOIS Data? How It Impacts SEO?”
Before jumping to the importance of domain history, you need to understand the difference between new domains, auction domains and expired domains
You plan to build a website for your business and the first step for it is registering your Domain. You go to the domain registrar of your choice and find the availability of your domain. Wolla! you got lucky, the domain name you decided is available and you buy it. So the domain that you registered now is a “New Domain” with no history.
OK let’s change the storyline. You are still planning for online business and your SEO consultant asks you to buy an old aged domain, to rank fast in Google.
Now, an Old Aged Domain basically means A domain which was registered earlier by someone, which has over the time built authority & links, & Google trusts them more often. But for some reasons the owner did not pay the yearly registration fees of that domain, because of which, the registrar puts the domain in auction & if it is not sold there then it gets expired.
Continue reading “Domain History: Does it Impact your SEO Rankings?”
What are Subdomains?
Subdomains are basically a subset of the main domain.
If we take blog.therankmachine.com,
Then “.com” is a TLD or a first-level domain,
“therankmachine.com” is a second-level-domain and
“blog.therankmachine.com” becomes a third-level domain.
Webmasters occasionally refer to subdomains as third-level domains.
Example: If your domain is https://www.example.com
Then your subdomain will be https://blog.example.com
“blog” here is a subdomain of “example.com”. At the same time, “example.com” is the root domain or “blog”
Suppose you have a global website, which delivers product to most of the nation. But to manage the website on just a single domain will be quite hectic. So, the solution for this can be creating a subdomain for each country, that way you can manage the subdomains of each country easily.
Continue reading “Does Keyword in Your Subdomain Name Affect SEO?”