Search Engine use page loading speed as a ranking factor. The Search Engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize
Page code and file size affect the speed of the loading page. A page that takes more time to load is not preferred by Google.
Google at times uses Chrome user data to handle the page loading time better as it takes into consideration the speed of the account server, CND usage and other signals that are not related to HTML.
As with webpage content using LSI keywords in meta descriptions and title helps Google discern between synonyms and this in turn increases SEO rankings.
LSI (Latent Semantic Indexing) keywords in content extract meaning from words with more than one meaning. This enables writers to come up with quality content. LSI keywords help web spiders to understand the topic better.
Technically speaking, Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words on that page.
It is a factor which Google uses to determine the topic of a web page. Excessive use of keywords can have negative effects on SEO ranking.
This one is not an important one but might hurt you if you over do it.
Longer content is preferable than the shorter ones. SERPIQ found that the content length correlates with the SERP position.
Topics to cover: Keyword Prominence
Bullets and Numbered Lists
Useful Content(how google differentiates)
Using keywords in content frequently will certainly boost up SEO rankings. However, it is advisable not to go overboard, as it may adversely affect the write-up and the ranking may suffer.
If you are familiar with SEO you might have heard about H1 tag if not let me unfold it for you.
“The h1 is an HTML tag that indicates a heading on a website”
H1 tags are like sub title that explains your main Titel, incorporating a keyword in you H1 sends a relevancy signal to Google about your website
Topics to cover: Keyword in H2, H3 Tags
This article is a surf if you want us to write more on this topic leave us a comment
We feel sorry for those people who think that updating meta description is a waste of time. Personally, I have come across many SEO’s who don’t write a unique meta description for every page, because it is not a ranking factor. If you are one of them, read till the end because we are sure that this post will inspire you to believe that it is still a worthy thing to focus on SEO.
The Meta Tags are your first impression with the user who is probably landed for the first time on your website through Organic Search. We can’t afford to miss out the fact that Meta Description is still Important for SEO & plays a handy role to increase your CTR.
What are meta descriptions?
Meta Descriptions are the short summary of your web page, that is visible just below the Title Tags in the SERP. Before clicking on any result, the user reads the title & description of the web pages. That’s why it is the best place to showcase what you are offering to the users.
Continue reading “Meta Description Tag: Everything You Should Know!”
Today we will retake you to the basics of SEO! Title tags are an on-page factor that influences SEO on a high scale. It is the second most important SEO ranking factor.
What are Title Tags?
Whenever you search for a query in the search engine, it Indexes relevant data according to its algorithm. You can see a bold blue text written that gives you a gist of all the website which is indexed by the Search Engine. In other words, title tags are HTML elements( clickable) that are used to explain search engines and visitors about the content of a web page. Title Tag is a unique identity of all your web pages.
Continue reading “Title Tags – 5 Best Practices for Writing Effective Titles”
After sharing gen on different domain ranking factors like domain history, exact match domains let’s take you through another domain factor that influences SEO.
A frequently asked question from all SEO community, Can ccTLD limit my global ranking?
But first, let’s understand what is TLD?
Top-level domain (TLD) refers to the last segment of a domain name or the part that follows immediately after the “dot” symbol. For example therankmachine.com, “therankmachine” is our domain name and “.com” is TLD extension.
TLD is generally classified into two categories Generic Top Level Domain(gTLD) and Country Code Top Level Domain(ccTLD)
Continue reading “Can Country Code Domain Limit Your Global Ranking?”