Content that has helpful things to keep the user engaging on the website ranks better in Google. Things like calculator, currency converter, weather reports, live video etc should be included if necessary
Proper grammar and correct spelling are a measure of quality, Matt Cutts always said “content is king” but never clearly stated if that counts for Google ranking.
Syndicated contents should be avoided for better Rankings. Google won’t rank your website if your content is copied from an Indexed Page
The most fitting keyword is being determined out of a combination how well the keyword fits the search term, the match type like exact, phrase & broad
An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. That’s the reason keyword research is really important and keeping the keyword phrase in the same order in the content promises better ranking.
Google really take cares of all the small behaviours of users on the website. It tracks all the data of user behaviour. You should be careful while linking to other websites/blogs from your own website. Don’t link untrusted websites.
Topics to cover: Outbound Link Theme
Number of Outbound Links
Too Many Outbound Links
Using canonical tag prevents Google from considering pages with similar and duplicate content.
How recent your content is being updated? This is a strong ranking factor for Google, as they always wants to show recent & updated blogs to their user
Topics to cover: 26. Magnitude of Content Updates
27. Historical Updates Page Updates:
In SEO you have to Optimise Everything to rank in Google. From Content to Images, every element of the should optimise for best User Experience
Never copy & paste content from other websites and try to rank for a keyword. Google can identify Duplicate contents very easily and this may lead to an Algorithmic/Manual penalty.
Search Engine use page loading speed as a ranking factor. The Search Engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize
Page code and file size affect the speed of the loading page. A page that takes more time to load is not preferred by Google.
Google at times uses Chrome user data to handle the page loading time better as it takes into consideration the speed of the account server, CND usage and other signals that are not related to HTML.