How to do Internal Linking Effectively

Internal Linking is one of the most crucial part of SEO.  If done right this factor can make your SEO campaign successful. It helps to pass the link juice equally to all the internal pages.

Points to cover: Quality of Internal Links Pointing to Page

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Helpful Supplementary Content

Content that has helpful things to keep the user engaging on the website ranks better in Google. Things like calculator, currency converter, weather reports, live video etc should be included if necessary

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Keyword Order Matters in SEO Ranking

The most fitting keyword is being determined out of a combination how well the keyword fits the search term, the match type like  exact, phrase & broad

An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. That’s the reason keyword research is really important and keeping the keyword phrase in the same order in the content promises better ranking.

 

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Does Outbound Link Quality Impacts SEO?

Google really take cares of all the small behaviours of users on the website. It tracks all the data of user behaviour. You should be careful while linking to other websites/blogs from your own website. Don’t link untrusted websites.

Topics to cover: Outbound Link Theme

Number of Outbound Links

Too Many Outbound Links

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Recency of Content Updates

How recent your content is being updated? This is a strong ranking factor for Google, as they always wants to show recent & updated blogs to their user

Topics to cover: 26. Magnitude of Content Updates

27. Historical Updates Page Updates:

Page Age

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Don’t Use Duplicate Content

Never copy & paste content from other websites and try to rank for a keyword. Google can identify Duplicate contents very easily and this may lead to an Algorithmic/Manual penalty.

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