According to Search Engine Journal, excessively long URLs may hurt search visibility. Small URLs are easier to recall than the longer ones, using small and sweet URLs for the targeted audience is a better option anytime.
URL Path: A page closer to the homepage may get a slight authority boost.
Keyword in URL: Another important relevancy signal.
URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:
PageRank has become history. PageRank was one of the most important ranking factors back from 2000 to 2009. But now there are advanced algorithm updates which give more personalized & relevant results.
Sloppy coding and HTML errors are signs of a poor quality site and many SEO experts have the opinion that it’s a major sign of weakness. Along with this, the user’s experience is affected.
Domain Authority & Page Authority are metrics used by Moz to check the links supremacy of the websites. For ranking the inner pages your home page’s domain authority matters for Google.
Affiliates links are fine but too many of them can hurt your rankings. Your SEO campaign should have natural Link Building strategy. Mix of Good Links works very well in Google.
Make sure the content is user-friendly. Visitors prefer to read a simple language and Google boosts the site that can engage the readers to keep them hooked on the site longer.
Fixing Broken links is one of the easiest ways to build links. We can use tools like ahrefs to find broken links & fix them with an email outreach or redirect
The Future of internet market depends on the Content shared on the net, that the reason marketers always use this Phrase “Content Is King”.
The Images, videos and other forms of multimedia enrich the quality of the content.
Internal Linking is one of the most crucial part of SEO. If done right this factor can make your SEO campaign successful. It helps to pass the link juice equally to all the internal pages.
Points to cover: Quality of Internal Links Pointing to Page
Content that has helpful things to keep the user engaging on the website ranks better in Google. Things like calculator, currency converter, weather reports, live video etc should be included if necessary